POOL has helped serve British Airways across a broad spectrum of digital platforms. From developmentally challenging large-scale social media campaigns, through to nationwide digital out-of-home animations, as shown below
Picture Your Holiday
British Airways Package Holidays needed an overhaul to revitalise the look and remind customers of their value. Animation and UX played a vital role in crafting a beautiful and inviting picture book which approached holiday decision making with a fresh perspective. Our concertina photo album proved so engaging that it was rolled out from the site across DOOH screens and dynamic ad units in a campaign that became digitally ubiquitous.