3D / Animation Production

Give Blood

The Czech Republic were short of 170,000 blood donors. This campaign sponsored by GSK drew the audience’s attention to the fact that Paradontax can help stop your gums bleeding, and to encourage the general public to Give Blood for a good reason. Due to the nature of the subject matter and the need to show a clinically clean environment CGI was the obvious route of execution for this piece, giving us full control of every aspect of the animation, lighting and textures. There were 3 creative routes and 3 formats, as well as 2 language variants.