Researching, planning, designing and testing user-centred online experiences is a critical component of the ongoing trend towards digital transformation. At POOL we have experience working across a wide variety of user experience and service design projects, creating elegant, low-friction solutions across e-commerce, transactional, customer engagement and experiential scenarios.
From the straightforward optimisation of individual online interactions, through to large scale platform delivery, POOL works shoulder to shoulder with our clients across the project lifecycle. Our colocated approach to delivery ensures that our clients have optimum access to the user experience, information architecture, content strategy, interface design and creative technology professionals within our business. A higher proportion of the time and resource allocated to a project is spent tackling design and usability challenges and less is wasted on inefficient communications.