BBH appointed our team to develop the Weetabuddies campaign site from concept and UX through to design and illustration. Usability was a huge factor given the average age of the target market; the site had to be easy to navigate and immediately engage visitors. The video walkthrough below shows the outcome of careful research, wireframing, and design, which has had the longevity to run for four years and allowed Weetabix to affiliate with brands like Cartoon Network.