Technical Delivery

Over the years POOL has delivered hundreds of web & application development projects across a huge range of scenarios including campaign microsites to support some of the highest profile advertising campaigns of recent years, mobile applications deployed for iOS, Android, Windows Phone and Fire OS as well as content managed websites and eCommerce platforms for some of the biggest brands in the UK.

Our approach to web and application development relies upon a close working relationship between our technology, production and user experience professionals – working shoulder to shoulder with clients, colocated to drive greater efficiency from the development process.

Send Me a Sample

Send me a Sample is a new technology platform that allows brands to deliver product sampling direct into consumers' homes with much more effective targeting and zero wastage. Utilising modern voice technology, Send Me a Sample delivers a much higher level of context versus sampling in traditional environments such as stores, malls, events and travel hubs.

By activating Send me a Sample’s voice skill available on Amazon Alexa & Google Assistant, consumers can request a free product sample after viewing a brand advert, and have it delivered to their home for free. The Send Me a Sample platform then builds a bridge between voice activation and order processing, managing product requests, distribution, fulfillment information, stock levels, campaign activity and reporting. It’s a transparent media channel where brands pay on a “per sample basis”, paying only for samples that are requested and fulfilled.

Together with the Send Me a Sample team we helped shape the concept of delivering free samples via a voice application and created a fully integrated management tool to facilitate these requests. The process began by looking at the initial idea for sampling in this way during several workshops and concluding what could be achieved with the current technology available.

After launching one of the most complex and unique voice applications on the market it was described by the Amazon Skill’s team as ‘a beautiful piece of code’.

Heineken Messenger Chatbot

Chatbots as the current stats show are on the rise, and with leaps in technology are advancing rapidly. Many companies like Heineken are using chatbots and artificial intelligence (AI) to engage with their audiences.

In essence, a chatbot can simulate a conversation with a user in natural language through modern application development techniques eg Facebook messenger, Our development team can help ensure the correct approach is taken for the creation of any chatbot or AI solution to provide the right responses, conversational flow and efficient interaction.

Over 3 days Facebook followers talked their way through a series of questions and conversations with The Doorman, The Stylist and F1 legend David Coulthard. Their efforts were rewarded with gifts from Heineken and partners, with the 5 best talkers winning VIP tickets and treatment.

One beer voucher per user was redeemable at participating pubs. Once activated at the bar a timer displayed on-screen which was shown to the barman for verification.

Daily page impressions: +833%
Reach: 1.4m Facebook conversations: 22.5k

Project Revoice

Project Revoice uses a deep learning algorithm to analyse recorded audio data and create a complete digital clone of a person's voice. When integrated with text-to-speech devices, this gives people with ALS (Motor Neurone Disease) the ability to speak freely and naturally in their own voice, even after they physically can’t.

In conjunction with Finch and Lyrebird, we developed the website to interact with and save voice data. This life-changing program has given a voice back to the founder of the Ice Bucket Challenge, Pat Quinn, and worldwide sufferers of ALS (Motor Neurone Disease).