UX / UI and Service Design
Researching, planning, designing and testing user-centred online experiences is a critical component of the ongoing trend towards digital transformation. At POOL we have experience working across a wide variety of user experience and service design projects, creating elegant, low-friction solutions across e-commerce, transactional, customer engagement and experiential scenarios.
From the straightforward optimisation of individual online interactions through to large scale platform delivery, POOL works shoulder to shoulder with our clients across the project lifecycle. Our colocated approach to delivery ensures that our clients have optimum access to the user experience, information architecture, content strategy, interface design and creative technology professionals within our business. A higher proportion of the time and resource allocated to a project is spent tackling design and usability challenges and less is wasted on inefficient communications.
We were engaged to support Purplebricks in the launch of the US website, specifically through front end development and API integration of property search, search results and property listing features. Being an agile and highly collaborative delivery, we helped deliver UI/UX thinking across the full project integrating with Purple Bricks in house team.
BBH appointed our team to develop the Weetabuddies campaign site from concept and UX through to design and illustration. Usability was a huge factor given the average age of the target market; the site had to be easy to navigate and immediately engage visitors. The video walkthrough above shows the outcome of careful research, wireframing, and design, which has had the longevity to run for four years and allowed Weetabix to affiliate with brands like Cartoon Network.
Led by our Agile & Scrum qualified producers, our teams will integrate into your business and liaise directly with the project stakeholders, providing you confidence that the project team will be focussed on the same commercial agenda that is driving the project. The transparency inherent in this way of working gives you optimum visibility of processes and output at all times. We’re big believers in the power of this close, structured collaboration having seen the benefit in many projects over the years.